digital advertising
Mirakl Enhances Retail Media Strategy with Adspert Acquisition
NeelRatan
Mirakl has acquired Adspert, enhancing its capabilities in retail media and artificial intelligence. This strategic move aims to strengthen Mirakl's position in the e-commerce landscape by integrating advanced ad optimization technologies. The acquisition highlights Mirakl's commitment to innovation in the retail technology sector.
Index Exchange and Cognitiv Harness Generative AI for Programmatic Curation
NeelRatan
Index Exchange and Cognitiv have partnered to leverage generative AI for enhancing programmatic curation. This integration aims to optimize advertising strategies, improving efficiency and targeting for brands in a rapidly evolving digital landscape.
